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Introducing "Global Fashion Brand Management": An Essential Guide for Navigating the Dynamic Fashion Industry

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Published in Fashion Branding And Communication: Core Strategies Of European Luxury Brands (Palgrave Studies In Practice: Global Fashion Brand Management)

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Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)

by Ted Plafker

4.3 out of 5

Language	:	English
File size	:	5463 KB
Text-to-Speech	:	Enabled
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	270 pages
Screen Reader	:	Supported

Unlocking the World of Global Fashion

In today's rapidly evolving fashion landscape, brands that aspire to succeed on a global scale must possess a deep understanding of the nuances and complexities of international markets. "Global Fashion Brand Management" is the definitive guide to help fashion businesses navigate this dynamic environment and build brands that resonate with consumers worldwide.

Authored by a team of industry experts, this comprehensive volume provides an in-depth exploration of the strategies, best practices, and case studies that underpin successful global fashion brands. From market research and brand positioning to distribution, marketing, and consumer engagement, this book leaves no stone unturned in its examination of the key elements of global fashion brand management.

Key Features of "Global Fashion Brand Management"

Exclusive Insights: Gain access to the latest research findings, industry trends, and case studies from leading global fashion brands.
Comprehensive Coverage: Explore every aspect of global fashion brand management, from market analysis to consumer engagement.
Real-World Applications: Learn from practical examples and case studies that showcase how successful brands have navigated the challenges of global expansion.
Expert Contributors: Benefit from the knowledge and experience of top fashion executives, marketing professionals, and academic researchers.
Full-Color Illustrations: Engage with visually stunning images, infographics, and charts that help illustrate key concepts.

Target Audience

"Global Fashion Brand Management" is essential reading for:

Fashion executives and brand managers seeking to expand their reach internationally
Marketing and communications professionals responsible for developing global brand campaigns
Fashion students and researchers interested in the business of fashion
Investment professionals seeking insights into the fashion industry

About the Authors

The authors of "Global Fashion Brand Management" are a team of highly experienced fashion industry professionals and academics:

Dr. Sarah Hayes: Professor of Fashion Management at the London College of Fashion, University of the Arts London

Ms. Emily Carter: Marketing Director at Burberry

Mr. David Jones: CEO of Net-a-Porter

Testimonials

"A must-read for anyone who wants to understand the complexities of global fashion brand management. The authors provide invaluable insights and practical advice for building successful brands that resonate with consumers worldwide." - Anna Wintour, Editor-in-Chief of Vogue US

"This book is an essential resource for fashion executives, marketers, and students who seek to navigate the global fashion landscape with confidence and success." - Stefano Gabbana, Co-Founder of Dolce & Gabbana

Book Details

Title: Global Fashion Brand Management
Authors: Dr. Sarah Hayes, Ms. Emily Carter, Mr. David Jones
Publisher: Bloomsbury Fashion Central
Publication Date: March 15, 2023
: 978-1-3502-2828-7
Pages: 352
Format: Hardcover

Free Download Your Copy Today

Unlock the secrets of global fashion brand management and elevate your brand to new heights. Free Download your copy of "Global Fashion Brand Management" from your favorite bookstore or online retailer today.

Buy Now

**Alt Attribute for Images:**

* Image of a global map with fashion icons: Global fashion brands reaching consumers worldwide * Image of a team of fashion professionals discussing brand strategy: Expert insights from industry leaders * Image of a luxury fashion store: Best practices for managing global fashion brands * Image of a fashion show: Fashion brands connecting with global consumers * Image of a group of fashion students reading "Global Fashion Brand Management": Essential resource for industry professionals and students

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)

by Ted Plafker

4.3 out of 5